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‘Baby bust’: Morgan Stanley picks stocks to buck this post-pandemic trend


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The coronavirus pandemic is likely to see fewer babies born across the world this year — and this could hit a number of related consumer stocks. But analysts from Morgan Stanley have identified three companies they say are set to buck the “baby bust” trend.

The birth rate in the U.S. hit its lowest level in 35 years in 2019, and researchers expect this trend to continue. Looking ahead, Morgan Stanley estimated that the number of 0 to 3 year-olds is set to decrease in 44 of the 56 countries it tracks over the next decade.

However, the bank’s analysts said that three companies are well-positioned to rise above the trend with premium products, higher margins and growth above peers.

Here are the analysts top stock picks:

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