General Motors employees work on the assembly line at Fairfax Assembly & Stamping Plant in Kansas City, Kansas.
Jim Barcus for General Motors
Clarence E. Brown has experienced union strikes, plant shutdowns and layoffs due to parts shortages during his 47 years working for General Motors.
But Brown, president of a United Auto Workers local chapter in Kansas, describes the ongoing semiconductor chip shortage that’s costing automakers billions and forcing massive temporary layoffs as more “disappointing” than previous work stoppages, because he feels it could have been avoided.
“I’m not a corporate multibillionaire, but it doesn’t take a rocket scientist to know that there’s something wrong with this,” he told CNBC. “I’ve been with General Motors for over 40 some years, and in all 40 some years, they’ve taught me one thing: Where is ‘Plan B’? If ‘A’ is not working, where is ‘Plan B?’ Something has to be done so this will never happen again.”
The White House is holding a virtual CEO Summit at noon ET Monday where President Joe Biden is scheduled to meet with executives from the auto, tech, biotech and consumer electronics industries to discuss the chip shortage. Participants scheduled include CEOs Mary Barra of GM, Jim Farley of Ford Motor and Intel‘s Pat Gelsinger.
Auto executives started warning of a chip shortage late last year. Those warnings quickly turned into temporary plant closures for the auto industry, causing automakers to temporarily layoff tens of thousands of U.S. autoworkers for varying periods of time since the beginning of the year. Brown’s roughly 2,000 hourly workers at GM’s Fairfax Assembly plant were among the first to lose work when the factory was idled by GM in early February due to the parts shortage.
“I just hope that those people in charge, including the president, can come up with a plan so that this won’t happen again,” said Brown, who met Biden during a campaign visit to the plant in 2019. “It’s not just a General Motors or Ford or car thing. This has affected other areas of this country as well.”
But experts and company officials say there’s little to nothing Biden can do to force chipmakers, a majority of which are in Asia, specifically Taiwan, to allocate more to the U.S. automotive industry. Biden could try to pressure them. He has also backed proposals for tax incentives to U.S. manufacturers to make the critical parts in America to avoid future shortages.
“One of our hopes would be that we could come out of the meeting with a path and a road map to getting back to fulfilling 100% of automotive semiconductor orders and have some real insight and transparency into what that timeline might look like,” said Matt Blunt, president of the American Automotive Policy Council, which represents GM, Ford and Stellantis NV.
Blunt, the former governor of Missouri, said producing more semiconductors domestically is a bipartisan issue due to the “significant impact the auto industry has on the U.S. economy and the significant negative implications of this semiconductor shortage.”
Consulting firm AlixPartners expects the shortage will cost the global auto industry at least $60.6 billion in 2021.
Under Biden’s $2 trillion infrastructure proposal unveiled earlier this month, $50 billion was for the American semiconductor industry. On Feb. 24, he also ordered a 100-day review of U.S. supply chains for advanced batteries, pharmaceuticals, critical minerals and semiconductors.
Semiconductors have extremely long production schedules and shipping times due to the amount of materials and parts used in the chips. Only about 12% of them are produced in the U.S., according to officials.
‘Critical inflection point’
Semiconductors are key components in automotive used in infotainment, power steering and braking systems, among other things. As multiple plants shuttered last year due to Covid, suppliers directed semiconductors away from automakers to other industries, creating a shortage after consumer demand snapped back stronger than expected. The parts can contain several different sizes and types of chips.
Tom Quillin, Intel senior director for security and trust policy, said last week the tech giant “sees America at a critical inflection point” regarding semiconductor production — not just for automotive, but for the technology industry as well.
U.S. President Joe Biden signs an executive order, aimed at addressing a global semiconductor chip shortage, as Vice President Kamala Harris stands by in the State Dining Room at the White House in Washington, February 24, 2021.
Jonathan Ernst | Reuters
“How the U.S. government invests in the semiconductor industry likely will determine the future of domestic technology innovation and U.S. global leadership,” he said during the virtual discussion Thursday on the CHIPS for America Act hosted by the Department of Commerce.
The three-hour forum included tech executives as well as leaders from smaller companies and policy groups, among them Blunt and John Bozzella, CEO of the Alliance for Automotive Innovation, which represents the vast majority of automakers with operations in the U.S.
Bozzella urged the Biden administration to adopt policies that encourage U.S. manufacturers to build semiconductors in the U.S., including a investment tax credit that could “help companies offset the cost of creating new lines within existing facilities or reallocating current production to meet evolving needs.”
There is a myriad of reasons why automakers aren’t the top priority for chip manufacturers. First off, the auto industry only accounts for 5% or less of the global usage of chips, according to officials. Many of the chips the industry uses are older, or “legacy,” products that many companies aren’t willing to invest in to produce. They instead focus on more advanced semiconductors for tech and consumer products.
Michael Hogan, a senior vice president of chipmaker GlobalFoundries, which is scheduled to take part in Monday’s meeting with the Biden administration, said those chips still compete with consumer products for supply at “multiple levels in the supply chain” even though they are older.
This photo shows Ford 2018 and 2019 F-150 trucks on the assembly line at the Ford Motor Company’s Rouge Complex on September 27, 2018 in Dearborn, Michigan.
Jeff Kowalsky | AFP | Getty Images
“These times today are unprecedented, extremely difficult but I think ironically offer the brightest possible prospects for the industry and the country if we act now and move boldly in funding the CHIPS Act,” he said during the forum last week.
Depending on the vehicle and its options, experts say a vehicle could have hundreds of semiconductors. Higher-priced vehicles with advanced safety and infotainment systems have far more than a base model, including different types of chips.
Automakers have been prioritizing assembly of more profitable vehicles such as full-size pickups by cutting production of cars and crossovers. The Detroit automakers are even partially building pickups to complete and ship at a later date.
The shortage has caused significant price and demand increases in 2021, according to Smith & Associates, a Houston-based independent distributor of electronic components. Some open market prices have risen five to 20 times higher this year, according to the company.
“Automotive semiconductor demand has been on a steady rise since the beginning of the year,” said Marc Barnhill, Smith’s chief trading officer. “Smith’s market intelligence data now points to even further exacerbation of lead time and demand increases. There has never been an automotive semiconductor shortage quite like this, and it’s not close to being over.”
Automotive executives have characterized the chip shortage as fluid. GM, Ford and others have said the shortage will cut billions off their earnings in 2021.
Auto research firm LMC Automotive predicts the global automotive industry will produce 811,000 fewer vehicles this year, including 175,000 in North America, as a result. The forecast takes into account much of a nearly 1.4 million decline in global vehicle production during first quarter that is projected to be made up in the second half of the year.
“The industry is facing a really different environment than it has in quite a long time,” said Jeff Schuster, LMC president of the Americas and global vehicle forecasting. “We’ve said that a few different times for different reasons, but this one’s unique because they can’t build what they would like to, and what they could sell. That’s going to likely carry into 2022.”
GM expects the problem will reduce its operating profit by $1.5 billion to $2 billion this year, while Ford said the situation could lower its earnings by $1 billion to $2.5 billion in 2021.
The financial impact of the shortage isn’t lost on Brown, president of the UAW Local 31 in Kansas. But his members, like many manufacturing workers, just want to get back to work building the Chevrolet Malibu and Cadillac XT4.
“At this local, we have stuck together during the difficult times and we’re sticking together now,” he said. “I just hope and pray that the shortage is over as soon as possible … and I’d like to think after this we have more of those jobs in the United States to make sure if something happens, we’ll be able to cover ourselves.”
– CNBC’s Michael Bloom contributed to this report.